Graphic Identities Standards

Maintaining a consistent look lays the foundation for building the Knox brand among its constituencies and establishing coherence among the various communication and marketing enterprises of the College.

The following pages in this section and noted below outline the standards for establishing and maintaining the Knox brand on all materials the public sees, including letterhead and business cards, Admission materials, the website, and Advancement materials. You can also download a copy of the Knox College Graphic Standards Manual (PDF)to keep as a reference.

The Logo Mark

• Approved Knox Logos

The Signature

• The Signatures
• Minimum Space Requirements
• Minimum Size Restrictions
• Unacceptable Signature Treatments
• Coloration
• Color Reproduction Options

Typography

• Primary Font
• Secondary Font

Stationery

• Letterhead
• Business Cards
• Fax Cover Memo
• Envelopes
• Mailing Label

Other Applications

• Merchandising
• Address Block for Back Cover of Publications
• Alternative Print Color Pallette

If you have any questions about how to use the Knox College Identity System, please contact the Office of Communications at communications@knox.edu or (309) 341-7337.