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December 13, 2016
By Celina Dietzel '17
"Take out your phones and Google yourselves."
This was the first thing Creal Zearing '10 instructed Knox College students to do during Social Media and Personal Branding, a session from the 2016 Career Impact Summit.
Some students found Facebook or LinkedIn profiles. Others had to scroll through pages to find anything about themselves at all.
This exercise was a demonstration in what future employers will see when they search online for information about a job candidate.
"People will look you up," Zearing assured Knox students.
Zearing explained the three components that affect how results appear in search engines:
After determining one's presence online, the next step is working with that presence to create a personal brand.
A personal brand demonstrates to future employers one's personal and professional values and can even help snag a job.
Zearing encouraged students to work on their personal brand in a few ways:
Zearing suggested creating a blog post about a hobby or interest that will reflect positively on the author.
"It gets your name out there with good, solid content," she said.
The Career Impact Summit was hosted by the Bastian Family Career Center, and sponsored by the John D. Carlin Career Development Support Fund. This is the fourth year for the event, where 80 Knox juniors and seniors picked up tips from alumni about searching for jobs, pursuing their dreams, and planning their after-Knox lives.
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